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Signature's twitter highlights 2011-11-05

Signature's twitter highlights 2011-11-05

Why Niche Targeting Is The New Mantra

Even though traffic has increased online, search engines have put into play stricter regulations and restrictions. This is why, if your PPC budget is limited, you cannot gain ground easily. So, you must work on the basis of your niche (that part of the market, which is best suited to your services/ products). If your new to online marketing we'd recommend you try Google, Yahoo!, Bing, LinkedIn, Gumtree, Twitter, Facebook etc for your PPC campaign with a small budget. Measure the results and refine your marketing campaign.

Using advanced keyword research tools a good pay per click company can get find the best keywords. This defines you niche target audience and the keyword in question is your niche keyword.

A good pay per click company will make sure to know, and define very clearly what their campaign hopes to achieve, and then choose the search engine that suits your purpose the most. The idea remains the same, to get as much targeted traffic as possible at the most relevant of keywords.

Christmas has come early!

Christmas has come early!

Internet Marketing Strategists

So does this sound familiar?



Dear Sir/Madam,
Do you want to see your website in Top 10 position in Google or other top search engines? Do you want more targeted visitors on your website?

If yes, please let us know your domain name which you want to optimize.
We will analysis your website and sell you snake oil and a hat full of empty promises which will get you traffic from 1000's more spammers like ourselves from as far a field as USA, India, Brazil, S Korea, Vietnam, Germany, Russia, Italy, France, Romania and Poland.

Most overseas internet marketing strategists have made loads of money by making false promises like this.

All our work remains shrouded in mystery and our clients never know what we're really doing. And by the time you realise what's going on we've cleaned you out and moved onto the next sucker client resulting in a WIN/LOSE for us which is cool!

We are really looking forward to a long and fruitful business relationship with you and your minions. We are waiting to take you for ride.

Thanks and Regards,

Just another Internet Marketing Strategist selling snake oil :-)

Don't believe the hyperbole!


I get about a dozen similar worded emails a week. Buyer beware! A pushy and over confident sales pitch is a sign that something is not quite right as cheap is not necessarily best. Outsourcing to India has more disadvantages than advantages and many UK businesses have had their fingers burnt. Outsourcing to off-shore internet marketing strategists requires a great deal of trust on your part because the quality of work and demands on your time to 'micro-manage' varies considerably. Do your research. Enough said!

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About Elson Consulting

Steve Elson
Steve Elson Web Marketing Consultant for Signature Image Consultants, has been providing professional consultancy services based on many years of practical experience 'at the sharp end'. Culminating in recommendations for sound, appropriate, tailored business solutions in 'plain English'.

If you have a project you would like to talk to me about call 01622 744659 for advice and a quote.